Affinity Holidays France provides high-quality villa rentals in the Var region of Provence. The team has over 25 years of experience working with property owners to rent villas and has a portfolio of over 40 villas. Affinity has a team of dedicated workers in the local area, who ensure all properties are kept to the highest standards for guests to enjoy the perfect holiday in Provence. Relevance began work on the Affinity Holidays France website in January 2014 and has been promoting the company online since March 2014.
The Relevance in house team of specialists performed a keyword research and competitor analysis for Affinity Holidays France, assigning two keywords per page for twenty pages of the Affinity website. In the initial stage of the contract an additional ten pages were created so Affinity Holidays France would show up better in specific search results related to the local area.
Relevance has vastly improved the visibility of Affinity Holidays France in search engines for competitive South of France and Provence villa search terms, improving rankings on both Google UK and US. Relevance has also built up a community on social media for Affinity Holidays France and formed partnerships with websites in the local area, which in addition to improved rankings, has led to increased traffic in 2014. Relevance also organised a successful press trip to show media what families can expect from a holiday in Provence.
Organic search traffic is up 130 percent compared to the same period in 2013.